Nowadays, businesses need to know their clients. The latest Google Analytics update reflects this by recognizing a user not only through cookies but also in terms of who they are as an individual person with their own needs and preferences across devices (tablets vs. smartphones).
The jump from Classic Analytics to Universal Analytics was a smooth ride 10 years ago. But with the recent updates, things are different now, and we had seen many changes in how Google tracks our data which can be difficult for those who don’t remember what it felt like before all these new features were included (or removed). So, what are the new features of Google Analytics 4 that you can benefit from, and is there a reliable Google analytics 4 template for data studio for you? Let’s look at the details. Read on!
The essential benefits of Google Analytics 4
Updated Architecture
Google Analytics has a session-based/cookie architecture with an identifier for each set of cookies. The Client ID in Google Analytics allows users to be uniquely identified across multiple visits and devices, providing much more accurate data about their browsing habits than other systems that use persistent profile strings or MAC numbers like some ad networks do. However, this unique identifying code can also cause problems when trying to count conversions or evaluate advertising campaigns because it paws prints everywhere – so much so that many experts recommend switching over from the traditional “traditional” e-commerce model (which requires sessions) to something newer like reactive user models instead!
Confidentiality
The new privacy policies limit the tools that will not be adapted to new technologies. For example, the disappearance of cookies and specific operating system updates such as iOS14.5 will limit the tracking of visitors between sites. In addition, GA4 can limit the inconveniences due to the lack of information and optimize the conversion reports. Conversions will tell you if the goals you set will hit their targets.
But that’s not all! It will now be possible to access privileged information previously reserved for the paid version of Google Analytics 3. In addition, the analysis reports will be more complete and easier to generate.
Events Tracking
Natively, Google Analytics 4 detects several events without the configuration of Google Tag. For example, clicks to external sites, page scrolling, file downloads, etc. However, the most striking difference is undoubtedly the fact that bounce rates are no longer counted. Now, GA4 will analyze visitor login and engagement if the visitor clicks on a link, scrolls down your page, and/or stays longer than 10 seconds. In other words, Google has learned to count… finally.
Automatic Learning
Google Analytics 4 also offers automatic learning that shows data trends and generates actionable information. Indeed, it can warn you of products whose demand is increasing due to the new needs of customers. Or it can help you anticipate future actions of your clients based on predictive metrics such as the unsubscribing rate and potential income. This is ideal for helping you optimize the conversion rate (CRO).
Free Integrations
GA4 offers news-free integrations to multiple media platforms, formerly reserved for the paid version only. In addition to Google Ads, it is now possible to use Display & Video 360 and Search Ads 360.
You can unify your web and mobile application data to other sources (like your CRM) or conduct complex and in-depth analyses. For example, you could apply a model that scores your prospects (lead scoring) or an RFM model on your users in Google BigQuery and return the information to GA4 to segment and activates your audiences. The possibilities are unlimited!
Conclusion
Google Analytics 4 is delivered with confidentiality updates, simplification, and reorganization of reports. It also has a flexible approach to measuring data with the idea of adapting to the future without cookies.
With this new version of Analytics, you can better understand customers’ life cycles, find information that will allow you to generate more sales, monitor product trends, get customers with higher added value, and much more.
Read next:
Google Analytics 4 Benefits
Nowadays, businesses need to know their clients. The latest Google Analytics update reflects this by recognizing a user not only through cookies but also in terms of who they are as an individual person with their own needs and preferences across devices (tablets vs. smartphones).
The jump from Classic Analytics to Universal Analytics was a smooth ride 10 years ago. But with the recent updates, things are different now, and we had seen many changes in how Google tracks our data which can be difficult for those who don’t remember what it felt like before all these new features were included (or removed). So, what are the new features of Google Analytics 4 that you can benefit from, and is there a reliable Google analytics 4 template for data studio for you? Let’s look at the details. Read on!
The essential benefits of Google Analytics 4
Updated Architecture
Google Analytics has a session-based/cookie architecture with an identifier for each set of cookies. The Client ID in Google Analytics allows users to be uniquely identified across multiple visits and devices, providing much more accurate data about their browsing habits than other systems that use persistent profile strings or MAC numbers like some ad networks do. However, this unique identifying code can also cause problems when trying to count conversions or evaluate advertising campaigns because it paws prints everywhere – so much so that many experts recommend switching over from the traditional “traditional” e-commerce model (which requires sessions) to something newer like reactive user models instead!
Confidentiality
The new privacy policies limit the tools that will not be adapted to new technologies. For example, the disappearance of cookies and specific operating system updates such as iOS14.5 will limit the tracking of visitors between sites. In addition, GA4 can limit the inconveniences due to the lack of information and optimize the conversion reports. Conversions will tell you if the goals you set will hit their targets.
But that’s not all! It will now be possible to access privileged information previously reserved for the paid version of Google Analytics 3. In addition, the analysis reports will be more complete and easier to generate.
Events Tracking
Natively, Google Analytics 4 detects several events without the configuration of Google Tag. For example, clicks to external sites, page scrolling, file downloads, etc. However, the most striking difference is undoubtedly the fact that bounce rates are no longer counted. Now, GA4 will analyze visitor login and engagement if the visitor clicks on a link, scrolls down your page, and/or stays longer than 10 seconds. In other words, Google has learned to count… finally.
Automatic Learning
Google Analytics 4 also offers automatic learning that shows data trends and generates actionable information. Indeed, it can warn you of products whose demand is increasing due to the new needs of customers. Or it can help you anticipate future actions of your clients based on predictive metrics such as the unsubscribing rate and potential income. This is ideal for helping you optimize the conversion rate (CRO).
Free Integrations
GA4 offers news-free integrations to multiple media platforms, formerly reserved for the paid version only. In addition to Google Ads, it is now possible to use Display & Video 360 and Search Ads 360.
You can unify your web and mobile application data to other sources (like your CRM) or conduct complex and in-depth analyses. For example, you could apply a model that scores your prospects (lead scoring) or an RFM model on your users in Google BigQuery and return the information to GA4 to segment and activates your audiences. The possibilities are unlimited!
Conclusion
Google Analytics 4 is delivered with confidentiality updates, simplification, and reorganization of reports. It also has a flexible approach to measuring data with the idea of adapting to the future without cookies.
With this new version of Analytics, you can better understand customers’ life cycles, find information that will allow you to generate more sales, monitor product trends, get customers with higher added value, and much more.
Read next: